Hair Miracle!
WHAT:L’Oreal Fiberceutic ‘Hair Botox’ treatment.
Devised by experts at L’Oreal Professional, the magic formula contains molecules that seek out and attach themselves to areas of damaged keratin – the protein which makes up hair fibers. Then, according to the inventors, the molecules get extra busy by penetrating the hair shaft to seal gaps and breakages. On top of that, vitamins and glossing agents can be added to the serum at the same time, giving longer-lasting results than other conditioning treatments, which sit on top of hair strands and need to be reapplied every time the hair is washed. Kay Connelly, technical director for L’Oreal Professional, said: ‘Hair is not a living organ and we don’t feel pain when it is cut. But one end of it is deeply embedded in the skin of the scalp and, at one time, it has been alive. Our aim as hairdressers is to beautify hair to maintain its living sense, rather than allow it to continually dehydrate over time and fall off and crumble, like leaves off a tree. In the same way that skin ages and needs replenishing, so does hair. The cortex fractures from daily aggressions, such as brushing and blow drying, chemical treatments or excess sun, and when it becomes fractured it stops hair looking healthy, smooth and shiny. This product is different because it allows hair to repair itself from the molecule finds the damaged fibers and is able to change its structure to create a network or mess which plugs holes in the hair and gives it its substance back’.The molecule, which has the trademark name Intra-Cylane, is so far only available through salons and has to be applied by hair-dressers.
WHERE: Professional hair salons
HOW LONG: One hour (including blow-dry).
THE TREATMENT: The procedure starts with L’Oreal Fiberceutic Shampoo and Conditioner. After hair is washed and prepared for treatment, a blend of L’Oreal Fiberceutic Intra-Cylane Hair Filling Serum is applied to the hair via what looks like a big. The serum coats each strand and then a L’Oreal Fiberceutic Masque is massaged over the top to make sure the mixture fully penetrates the strands and scalp. Then 20 minutes under the hair steamer follows before a quick rough dry finishes it all off, unless you pay extra for a proper blow-dry. You then repeat the process once a week for four weeks until the full effects kick in.
HOW LONG: One hour (including blow-dry).
THE TREATMENT: The procedure starts with L’Oreal Fiberceutic Shampoo and Conditioner. After hair is washed and prepared for treatment, a blend of L’Oreal Fiberceutic Intra-Cylane Hair Filling Serum is applied to the hair via what looks like a big. The serum coats each strand and then a L’Oreal Fiberceutic Masque is massaged over the top to make sure the mixture fully penetrates the strands and scalp. Then 20 minutes under the hair steamer follows before a quick rough dry finishes it all off, unless you pay extra for a proper blow-dry. You then repeat the process once a week for four weeks until the full effects kick in.
THE RESULTS:
L’Oreal Fiberceutic Hair Botox treatment works by penetrating the hair strands, helping the locks repair themselves. With special molecules that seek out and attach themselves to keratin-lacking areas, damaged tresses are restored and volume is boosted, but only after four consecutive appointments.
